Influencer Marketing

Paid Media

Creators drive 47K clicks for Men’s Wearhouse

Fashion, lifestyle, and comedy creators delivered engaging content that fuelled traffic, awareness, and brand affinity for Men’s Wearhouse’s new BazaarVoice storefront.
Award-winning campaign |

Background

Objectives

Get

US men aged 18–35.

to

Recognise Men’s Wearhouse as a go-to for modern, affordable fashion and styling inspiration.

Goals

Drive awareness

Increase clicks

Build sentiment

120k

@gabrielianrobles

Fashion creator showcasing smart-casual and occasion looks

Interests

🧥 Style

📸 Content

🕴 Menswear

🌆 Lifestyle

High-quality content

Relatable tone

Trend alignment

70k

@dapperdangerousllc

tyle coach and content creator sharing fashion and lifestyle tips

Interests

👔 Fashion

🎥 Style

💼 Menswear

🎬 Lifestyle

Fashion credibility

Audience fit

Engaged male following

150k

@sodakhtar

Comedic fashion content creator mixing humour and outfit inspiration

Interests

😂 Comedy

👕 Fashion

📱 Trends

🎬 Culture

Relatable humour

High reach

Versatile creative

90k

@dr.deejaysheart

Lifestyle and menswear creator blending fashion and confidence content

Interests

💪 Confidence

👔 Fashion

🎥 Storytelling

🕺 Lifestyle

Engaging presence

Authentic delivery

US audience

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

Creators showcased styling moments across lifestyle settings, combining humour, personality, and fashion.

content

Instagram Reels, Stories, and TikToks featuring transitional looks and seasonal outfit inspiration.

Strategies
  • Comedy content
  • Fashion reels
  • Lifestyle tie-ins
  • Paid boosting
  • U.S. creators
  • Style tips
  • Research Insights

    Scope & Methodology

    Key Insights

    Strategic Recommendations

    Results

    Campaign Results

    Research statistics

    The campaign exceeded expectations across organic and paid. Creators produced authentic, relatable style content. The blend of humour, fashion, and lifestyle drove engagement and positioned Men’s Wearhouse as a modern style authority.

    The campaign exceeded expectations across organic and paid. Creators produced authentic, relatable style content. The blend of humour, fashion, and lifestyle drove engagement and positioned Men’s Wearhouse as a modern style authority.

    3.6m

    Combined Impressions

    47k

    Clicks Deliver

    4.2k

    Engagements Delivery

    3.6m

    Combined Impressions

    community response

    Each look is super clean 🔥

    Sick fits 🔥👏

    47k

    Clicks Deliver

    4.2k

    Engagements Delivery

    3.6m

    Combined Impressions

    community response

    Each look is super clean 🔥

    Sick fits 🔥👏

    47k

    Clicks Deliver

    Each look is super clean 🔥

    4.2k

    Engagements Delivery

    3.6m

    Combined Impressions

    47k

    Clicks Deliver

    Sick fits 🔥👏

    3.6m

    Combined Impressions

    community response

    Each look is super clean 🔥

    Sick fits 🔥👏

    47k

    Clicks Deliver

    partner with pepper

    Key Learnings

    Fashion verticals win

    Style-led creators drove strongest results.

    Humour engages men

    Comedy boosted relatability and reach.

    Saves show value

    Evergreen styling ideas outperformed promos.

    Timing matters

    Spaced launches improve engagement peaks.

    Partner
    with
    Pepper

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    Let’s add some spice to your next campaign 🌶️