Creators elevate BLANCO’s kitchen innovation
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Background
Objectives
UK homeowners aged 30–55 prioritising kitchen improvements.
Trust the BLANCO product range and consider purchasing.
Goals
Drive mass awareness
Increase high-intent clicks
Build product trust
58k
@daywithdad
Vibrant recipes with personality-packed content
Interests
🏡 Home
🧑🧑🧒🧒 Family
🍳 Cooking
📖 Recipes
Audience alignment
Home owner
Natural fit
470.5k
@drranj
Trusted, friendly & relatable health expert
Interests
🏥 Health
🍱 Nutrition
🌱 Wellness
Trusted voice
Educational perspective
Strong engagement
215.4k
@raneeteats
Bright, engaging chef and baker
Interests
🍰 Baking
🍳 Cooking
🌱 Lifestyle
Trusted voice
Audience alignment
High engagement
345.6k
@lochannowacki
Chef & recipe content creator
Interests
👨🍳 Cooking
🌱 Lifestyle
📖 Recipes
Great communicator
High engagement
Audience alignment
Strategy
Meet our Influencers
Creator-shot kitchen content showing installation, daily use and product features across Reels, TikTok and Stories with social-first editing and brand alignment.
Story-led recipes, routines and renovation moments highlighting the CHOICE Drink System’s practicality, design and multifunctionality across multiple formats.
- Reel-first
- Home storytelling
- TikTok expansion
- Story clicks
- Paid boosting
- UK targeting
Research Insights
Results
Campaign Results
Research statistics
Wave 1 delivered wide-reaching, high-quality creator content that made the CHOICE Drink System feel aspirational, modern and essential in real kitchens. Strong performance across Reels, TikTok and Stories fuelled exceptional awareness and engagement uplift, while paid amplification drove powerful click-through, surpassing annual KPIs within the first wave alone.
Wave 1 delivered wide-reaching, high-quality creator content that made the CHOICE Drink System feel aspirational, modern and essential in real kitchens. Strong performance across Reels, TikTok and Stories fuelled exceptional awareness and engagement uplift, while paid amplification drove powerful click-through, surpassing annual KPIs within the first wave alone.
+467%
Clicks Overdelivery
+82.2%
CPC Efficiency
+285%
Engagement Overdelivery
+467%
Clicks Overdelivery
+82.2%
CPC Efficiency
+285%
Engagement Overdelivery
+467%
Clicks Overdelivery
Wow that tap looks great!
Nice, will have to buy a tap like yours it's great!
+82.2%
CPC Efficiency
Wow that tap looks great!
+285%
Engagement Overdelivery
+467%
Clicks Overdelivery
+82.2%
CPC Efficiency
Nice, will have to buy a tap like yours it's great!
+467%
Clicks Overdelivery
+82.2%
CPC Efficiency
+285%
Engagement Overdelivery
+467%
Clicks Overdelivery
Wow that tap looks great!
Nice, will have to buy a tap like yours it's great!
+82.2%
CPC Efficiency
Key Learnings
Saves signal intent
Saves outperformed comments, showing users bookmarked content and offers for later purchase decisions.
TikTok drives clicks
Lochan’s TikTok delivered standout clicks through authentic foodie storytelling and integrated product use.
Stories convert fast
Instagram Stories consistently outperformed link-in-bio, proving stickers are the most efficient click driver.
Targeting aligned perfectly
85% female and 75% aged 30–55 matched BLANCO’s core audience, ensuring efficient spend and relevance.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Wow that tap looks great!
Nice, will have to buy a tap like yours it's great!