Creators Turned Curiosity Into Bookings USA
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Background
Objectives
24–34-year-old experience-seeking travelers from Australia, Germany, Colombia, Brazil, South Korea, and Japan.
Inspire travel to lesser-known U.S. destinations by shifting perceptions and sparking curiosity for the unexpected.
Goals
Drive global reach via influencer content
Reposition U.S. as diverse, story-rich
Deliver high engagement, low CPE
160k
@natbenson
TikTok travel creator known for stunning visuals and practical tips, inspiring Aussie audiences through aesthetic content.
Interests
🧭 Travel tips
🌄 Scenic travel
👩🦰 Solo travel
🎨 Aesthetic visuals
150k+ TikTok reach; ideal for visuals
AU, UK, US audience fit for targeting
Curated tips drive travel intent
269.2k
@losviajesdealejo
Colombian creator blending travel and culture. His upbeat, personable style celebrates people and destinations with charm.
Interests
🌎 Latin travel
🎭 Culture
🧑🤝🧑 People stories
📹 IG Reels
Strong CO/US reach, fits LATAM goals
Warm, culture-first content tone
Bilingual appeal for Spanish markets
610k
@estebanviaja
Sustainability-driven travel creator with smart, responsible tips and planning-focused content for Latin American explorers.
Interests
🌱 Sustainable travel
🧭 Travel tips
🗺️ Smart itineraries
🌎 Latin destinations
Big CO following fits LATAM goals
Aligns with responsible travel tone
579K reach across IG and TikTok
262k
@formgestalter
German creator known for cinematic nature travel and moody, remote visuals that inspire adventurous exploration.
Interests
🥾 Outdoor travel
🏞️ Hiking
🐢 Slow travel
🎥 Cinematic visuals
Stunning visuals for wild US areas
16% US audience helps media buys
17% ER proves strong performance
1.2m
@jonnyfoe
Global travel creator blending sleek visuals, luxury moments, and scenic escapism across Instagram and TikTok.
Interests
💎 Luxury travel
🚁 Drone content
🌍 Global trips
🖼️ Visual stories
Near 1M reach across platforms
Sleek content matches US travel tone
7% ER + strong German audience
2,100,000
@pilotmadeleine
Luxury family travel creator sharing cinematic journeys with her pilot husband and son through polished, inspiring visuals.
Interests
👨👩👦 Luxury + family travel
🗺️ Bucket list trips
👶 Travel with kids
🎞️ Travel aesthetics
2.1M+ total reach, 17% US audience
Family luxury angle broadens appeal
Visuals fit CA, NY, TX, WA focus
2.01m
@prefiroviajar
Top Brazilian creator known for vibrant storytelling, solo travel empowerment, and global adventure content.
Interests
🌍 Global travel
🇧🇷 Brazilian tourism
👩🦰 Solo/female travel
🎢 Theme parks
85% BR reach, fits LATAM focus
Deep engagement with trip planners
Strong cross-platform track record
142k
@numpulo
Brazilian couple blending warm visuals with outdoor storytelling and scenic itineraries across the Americas.
Interests
💑 Couple travel
🌲 Nature adventures
🗿 Cultural trips
📸 Photography
92% BR audience = strong LATAM fit
Relatable couple for romantic travel
5% ER + polished visuals
961.7k
@lucasmartins
Brazilian travel creator highlighting outdoor beauty and nature-first adventures across TikTok and Instagram.
Interests
🌳 Nature content
🌄 Scenic views
🌎 Brazil/international travel
🎥 Drone/POV content
915K TikTok followers for reach
Nature focus matches US outdoors
71% BR audience fits LATAM strategy
91.2k
@yirang_in_paris_
South Korean blogger creating soft, aesthetic travel visuals from global destinations including the US and Pacific islands.
Interests
🌍 Global travel
🌸 Feminine visuals
🐢 Slow travel
🏯 Cultural trips
71% KR audience, market-aligned
Proven tourism board content track
Aspirational, stylish US visuals
@yun0_travelplanner
South Korea–based micro creator focused on tranquil nature, resorts, and Hawaii-based travel experiences.
Interests
🏝️ Nature resorts
🌺 Hawaii spots
🌳 Scenic gardens
🥘 Local food
80% KR audience for targeted reach
Hawaii-specific travel experience
Refined visual style matches brief
36.7k
@annatsumura_ @annatsumura
Japanese travel + lifestyle creator sharing minimalist, elegant visuals from serene, design-focused destinations.
Interests
✈️ Japanese/global travel
🧘 Minimalist lifestyle
🎎 Culture + design
🏨 Boutique stays
Perfect match for JP aesthetic goals
Calm visuals fit Hawaii/West Coast
Niche audience with high alignment
Strategy
Meet our Influencers
12 creators from 6 markets used real travel experiences to produce content without added production costs, leveraging their own expertise and assets.
60+ assets across Reels, TikToks, Stories. 1.1M+ impressions, 3,630 clicks, 3% engagement rate, £0.02 CPE via Instagram Stories and Link in Bio.
🌍 Influencer geo-audience vetting
🗺️ Focus on secondary U.S. locations
📱 TikTok & Reels native strategy
🔁 Reused content, no extra costs
🔗 Link in Bio + Stories = traffic path
📣 Creator-specific CTA variations
👩 Female-skewed audience targeting
📌 Story Highlights for longtail reach
Research Insights
Results
Campaign Results
Research statistics
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
This trip looks amazing!
There are so many beautiful places to explore in the States!
CEP+I
+700
Overdelivery vs. targets
This trip looks amazing!
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
There are so many beautiful places to explore in the States!
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
This trip looks amazing!
There are so many beautiful places to explore in the States!
CEP+I
+700
Overdelivery vs. targets
Key Learnings
Hero results, no hero budget
Repurposed influencer content drove strong ROI with zero paid usage rights.
Stories drive traffic best
65% of all campaign traffic came directly from Instagram Stories.
Trust creators to perform
Over-guidance or legacy reuse reduced content authenticity and impact.
Geo-matched creators win
Tailoring creators by market drove higher reach, sentiment, and click-throughs.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
This trip looks amazing!
There are so many beautiful places to explore in the States!