Fino made social and sip-able
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Background
Objectives
Get 25 to 34 year olds in the UK to discover Tio Pepe for themselves by showing honest creator reactions to tasting it straight, with tonic, or in simple cocktails.
To increase awareness and consideration through ASA compliant creators and ownable content that could be redistributed across paid social channels.
Goals
Drive effective engagements
Reach 25 to 34 UK audience
Lift brand consideration
4.47m
@jimchapman
Jim is a UK creator and YouTuber known for lifestyle storytelling.
Interests
🚙 Travel
🌱 Lifestyle
🤳 Vlogging
🇬🇧 Exploring
Audience alignment
Strong demo split
Trusted voice
77.8k
@eastlondonmornings
Lifestyle creator based in London.
Interests
🍲 Food
🍷 Wine
✈️ Travel
🇬🇧 London
Credible food voice
Aesthetic content
Audience alignment
105k
@leyla.kazim
Presenter • Journalist • Writer
Interests
🍲 Food
🍷 Wine
🌱 Lifestyle
📖 Writing
Credible voice
Audience alignment
Engaging content
Strategy
Meet our Influencers
Lean creator-led shoots capturing real reactions and simple serves that fit each creator’s style, plus a regram that compounded reach.
Vertical stories and grid posts mixing first-taste reactions, tonic serves, and cocktail ideas to reduce barriers and invite trial.
- Creator reactions
- Taste exploration
- Cocktail versatility
- Paid redistribution
- ASA compliance
- Story polls
Research Insights
Results
Campaign Results
Research statistics
Creators delivered relatable tasting moments and cocktail ideas that cut through with the target audience, sparking conversation and sustained engagement. Polls uncovered strong new-to-brand interest while efficient costs enabled scale without sacrificing quality.
Creators delivered relatable tasting moments and cocktail ideas that cut through with the target audience, sparking conversation and sustained engagement. Polls uncovered strong new-to-brand interest while efficient costs enabled scale without sacrificing quality.
1m<
Effective Engagements Achieved
£0.02
Cost Per Engagement
1m<
Effective Engagements Achieved
£0.02
Cost Per Engagement
1m<
Effective Engagements Achieved
This is the best Spanish-British crossover ever!
This is what I need right now! 😋
£0.02
Cost Per Engagement
This is the best Spanish-British crossover ever!
1m<
Effective Engagements Achieved
£0.02
Cost Per Engagement
This is what I need right now! 😋
1m<
Effective Engagements Achieved
£0.02
Cost Per Engagement
1m<
Effective Engagements Achieved
This is the best Spanish-British crossover ever!
This is what I need right now! 😋
£0.02
Cost Per Engagement
Key Learnings
Story Poll Success
Instagram Story Polls proved effective for engagement and audience insight, guiding influencer selection.
Sentiment Builds Conversation
Positive comments show scope to grow brand talkability through future UGC and engagement strategies.
Editorial Exchange Wins
Influencer content achieved higher CTRs, showing potential for editorial collaborations on brand channels.
Planning Improves Delivery
A clearer timeline and five-day feedback window streamline campaign approvals and influencer management.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
This is the best Spanish-British crossover ever!
This is what I need right now! 😋