Influencers drive premium pet-food growth
Background
Objectives
US pet owners who shop Amazon to consider Your Pet’s Kitchen products.
Drive awareness, clicks and engagement through authoritative influencers and multi-platform distribution.
Goals
Grow awareness for US pet owners
Drive quality engagement
Increase Amazon click-through
156k
@themeldemi
Pet-focused creator sharing daily routines
Interests
🐕 Dogs,
✈️ Travel
♥️ Care
🍱 Nutrition
Strong storytelling
Audience alignment
Natural fit
68.8k
@itscobywest
Alyssa West's dog, Coby's account 🐕
Interests
🐕 Dog life
🐾 Walkies
🍗 Chicken
🍪 Treats
High engagement
Audience alignment
Authentic storytelling
98.6k
@pawbrey_
Johnny's account for his Golden Retriever, Audrey 🐕
Interests
🎾 Ball
🐕 Dogfluencer
🍱 Nutrition
🐾 Walkies
High engagement
Authentic voice
Natural fit
48k
@ryderdalmatian
Sandra's aventures with her Dalmation, Ryder
Interests
🏞️ Adventures
🐕 Fitness
🐾 Travel
Authentic voice
Dalmation nutrition
High engagement
42.6k
@honutheblue
Sanke's adventures with her dog family
Interests
🏞️ Adventures
🐕 Dog-friendly
🍱 Nutrition
🚘 Travel
High engagement
Audience alignment
Natural fit
Strategy
Meet our Influencers
A social-first workflow using short-form creator capture across Reels and Stories, with fast edits aligned to pet-owner routines.
Reel-first storytelling supported by daily-life Stories, focusing on nutrition, routine, and pet-owner relatability to build trust and drive clicks.
- Reel-first
- Pets-led
- Authority voices
- Click-driven
- US-targeted
- Paid amplification
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered high-trust content from authoritative pet creators, generating exceptional engagement well above category norms. Reel-first formats built awareness, while Stories and profile navigation drove high-intent clicks, supported by targeted paid amplification that reached premium pet owners across the US.
The campaign delivered high-trust content from authoritative pet creators, generating exceptional engagement well above category norms. Reel-first formats built awareness, while Stories and profile navigation drove high-intent clicks, supported by targeted paid amplification that reached premium pet owners across the US.
30.6k
Clicks to Amazon
162k
Engagements
40.9%
Engagement Rate
493k
Impressions
30.6k
Clicks to Amazon
162k
Engagements
40.9%
Engagement Rate
30.6k
Clicks to Amazon
Wait this brand looks good!!!!
No organs is huge for the Dalmation world! I have to look into this brand!
162k
Engagements
Wait this brand looks good!!!!
40.9%
Engagement Rate
493k
Impressions
30.6k
Clicks to Amazon
162k
Engagements
No organs is huge for the Dalmation world! I have to look into this brand!
30.6k
Clicks to Amazon
162k
Engagements
40.9%
Engagement Rate
30.6k
Clicks to Amazon
Wait this brand looks good!!!!
No organs is huge for the Dalmation world! I have to look into this brand!
162k
Engagements
Key Learnings
Reels drive discovery
IG Reels generated nearly 60% of all impressions and drove the strongest engagement.
Clicks come later
61% of clicks came from Instagram bio visits, proving a two-step purchase journey.
Creators shape outcomes
ER leaders (like Johnny) built awareness, while click-leaders (like Melanie) drove traffic.
Right demo matters
Targeting US women 25–34 captured the top-spending pet-owner group for premium food.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
Wait this brand looks good!!!!
No organs is huge for the Dalmation world! I have to look into this brand!