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How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.

How to Build an Engaged Social Media Community in 2025

Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.

Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025

In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.

How to Create Engaging Social Content That Performs in 2025

We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.

Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact

Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.

How to Build a Paid Social Strategy That Drives Sales in 2025

Learn how to create campaigns that not only boost engagement but drive measurable sales and align with the ever-evolving behaviours of each social platform.

Why Nostalgia is the Secret Sauce for Social Success

Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.

How to Create a Holistic Social Media Strategy That Works in 2025

Build a cohesive social strategy in 2025 that aligns platforms, content, and goals to drive trust, engagement, and business growth.

Top TikTok Trends for June 2025 and How Brands Can Use Them

Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...

How to Reach Science-Loving Audiences Without Being a Scientist

Science lovers follow Neil deGrasse Tyson, and Ariana Grande. Here's what that means for influencer marketing that actually works.

How to Boost Saves and Shares for Better Social Media Reach

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Klarna launches Influencer Marketing Platform

Klarna, a leading online payment service provider, recently made a major move in the influencer marketing space by launching their own creator platform.

How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.

Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value

Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.

Christmas 2025 Social Media Strategies for Toy Brands

Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.