The 2026 Festive Social Playbook | 8 Shopper Shifts
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Eight shopper shifts shaping the 2026 holiday season, and what brands can do to turn changing behaviours into social opportunities.
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Holiday shopping is changing, and so are the opportunities for brands on social. Our 2026 Holiday Social Playbook explores eight key shopper shifts, from earlier planning and changing perceptions of value to social commerce, creators and the growing need for trust and convenience. Plus, practical ideas to help turn those shifts into social that gets discovered, considered and bought.
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