Whether you're launching a fintech app, promoting an investment platform or looking to make financial education more engaging, creator partnerships have become one of the most effective ways for financial brands to build trust and connect with modern audiences.

Today's consumers aren't just researching financial products through comparison websites or search engines. They're turning to creators on TikTok, Instagram, YouTube, LinkedIn and podcasts to understand everything from budgeting and investing to pensions, mortgages and financial independence. The right creator can turn complex financial topics into clear, relatable content that audiences genuinely want to engage with.

That shift has transformed the way banks, fintechs and financial services brands approach marketing. Rather than relying solely on traditional advertising, many are working with trusted finance creators to educate audiences, improve consideration and produce authentic content that performs across both organic and paid social channels.

However, finding the right creator isn't always straightforward.

A creator with 25,000 highly engaged followers who specialises in budgeting may deliver better results for a savings app than someone with millions of followers covering general business content. Likewise, a pensions provider, challenger bank and investment platform will all require creators with different expertise, audiences and communication styles.

To help make that process easier, we've curated 60 of the UK's leading financial creators. From investing experts and personal finance educators to money-saving specialists, retirement planners and family finance creators, this guide showcases some of the most influential voices shaping financial conversations online today.

Whether you're planning an influencer campaign, commissioning UGC, launching a new product or building long-term creator partnerships, these are the finance creators worth knowing.

The Top 60 UK Financial Creators

Your Money Mindset

10.6K+ followers

Your Money Mindset is run by Rach, who creates content around investing, personal finance and growing wealth. Her content covers investing strategies such as ETFs and ISAs, making her a useful fit for brands that need to explain investment products or long-term wealth-building concepts in a more accessible way.

Ideal partnerships

• Investment platforms
• ISA providers
• Financial education campaigns
• Wealth-building apps
• Personal finance brands

Your Money Mate

6.2K+ followers

Your Money Mate is run by Ash, who creates simple, honest UK personal finance content. His content breaks down topics such as dividend investing and ISA strategies, making him a strong option for brands that want to make financial education feel clear, grounded and practical.

Ideal partnerships

• Personal finance apps
• ISA campaigns
• Dividend investing education
• Budgeting tools
• Beginner investment platforms

Yas JD

120.9K+ followers

Yas JD creates content across smart finance tips, budgeting hacks, investing basics and money motivation. Her content focuses on helping audiences build wealth, save smarter and work towards financial freedom with practical insights, making her a strong fit for brands looking to combine motivation with accessible financial education.

Ideal partnerships

• Fintech apps
• Investment platforms
• Budgeting products
• Savings campaigns
• Financial wellbeing brands

What Is Wealth

1.8K+ followers

What Is Wealth is created and hosted by Hannah, who explores financial wealth through podcast-led discussions and expert insights. Her content is focused on financial literacy, asset growth, investing and wealth management, with a mission to help audiences take control of their financial futures.

Ideal partnerships

• Wealth management brands
• Financial education providers
• Investment platforms
• Podcast partnerships
• Long-form educational campaigns

Wealth By Alex

11.2K+ followers

Wealth By Alex focuses on simplifying complex financial topics, particularly tax, investing and pensions. Alex's plain-English approach makes the content especially useful for audiences who want to feel more confident navigating financial decisions without being overwhelmed by jargon.

Ideal partnerships

• Tax platforms
• Pension providers
• Investment brands
• Financial education campaigns
• Workplace financial wellbeing

Vicky FlipFlop

13.3K+ followers

Vicky FlipFlop creates travel content alongside money-saving tips across a range of topics. Her blend of lifestyle and saving advice makes her relevant for brands that want to reach audiences interested in making their money go further, particularly around travel and everyday spending.

Ideal partnerships

• Travel finance
• Cashback apps
• Savings products
• Budgeting tools
• Insurance
• Consumer money-saving campaigns

Up The Gains

256.7K+ followers

Up The Gains is run by Sammie, who creates content designed to encourage financial literacy and make money feel simple. His content covers making, saving and investing money, with a clear focus on helping everyday people learn how to improve their financial knowledge.

Ideal partnerships

• Consumer banking
• Fintech
• Savings products
• Investment platforms
• Financial education campaigns
• Broad awareness activity

Tom Wickstead

43.9K+ followers

Tom Wickstead shares content around investing and personal finance, with a focus on analysing and discussing different investment opportunities and asset types in an educational format. His content is well suited to brands that need to communicate investment ideas clearly while maintaining an informative tone.

Ideal partnerships

• Investment platforms
• Trading apps
• ISA providers
• Portfolio tools
• Financial education campaigns

Tom's Personal Finance

19.5K+ followers

Tom's Personal Finance creates engaging content that breaks down financial concepts in a simple and digestible way. As a rising finance creator, he is particularly valuable for brands looking to work with emerging voices that can make financial education feel approachable and accessible.

Ideal partnerships

• Beginner finance campaigns
• Fintech apps
• Savings products
• Budgeting tools
• Financial literacy initiatives

Toby Newbatt

150.4K+ followers

Toby Newbatt is a fast-growing finance creator who vlogs his personal portfolios across investment platforms and compares ETFs for popular exposures. His content is particularly relevant for audiences already interested in portfolio construction, platform choice and investment education.

Ideal partnerships

• Investment platforms
• ETF providers
• Portfolio tools
• Wealth-building campaigns
• Long-form finance education

Tim Paul

832K+ followers

Tim Paul creates accessible personal finance content designed to help people build better financial habits, understand investing and improve long-term financial wellbeing. His broad appeal and highly engaged audience make him one of the UK's largest finance creators, capable of simplifying complex topics into digestible short-form content.

Ideal partnerships

• Consumer banking
• Fintech
• Investment platforms
• Savings products
• National awareness campaigns

Thrifty Londoner

29.9K+ followers

Thrifty Londoner shares practical money-saving advice centred around living affordably in London. Covering budgeting, everyday spending and lifestyle choices, the content resonates with young professionals balancing career progression with rising living costs.

Ideal partnerships

• Consumer banking
• Budgeting apps
• Cashback platforms
• Financial wellbeing
• Savings campaigns

This Is Our Retirement

112K+ followers

This Is Our Retirement documents the journey towards financial independence through investing, long-term planning and lifestyle design. Their transparent approach helps make retirement planning feel achievable for younger audiences looking to build wealth over time.

Ideal partnerships

• Pension providers
• Wealth managers
• Investment platforms
• ISA providers
• Financial planning services

This Girl Talks Money

55.4K+ followers

This Girl Talks Money combines career development with personal finance, encouraging audiences to grow their confidence both professionally and financially. Her content regularly explores salary progression, wealth building and improving financial literacy.

Ideal partnerships

• Career platforms
• Workplace financial wellbeing
• Banking
• Fintech
• Investment brands

The Savvy Spender

112K+ followers

The Savvy Spender focuses on helping households reduce spending without sacrificing quality of life. Through budgeting advice, shopping tips and practical savings strategies, the content appeals to families looking to maximise their household finances.

Ideal partnerships

• Savings products
• Cashback apps
• Consumer banking
• Household brands
• Budgeting tools

The Savvy Squaddie

30.2K+ followers

The Savvy Squaddie creates relatable content around family budgeting, saving money and making smarter financial decisions. Their educational yet approachable style makes financial advice easy to apply to everyday life.

Ideal partnerships

• Family banking
• Savings accounts
• Cashback platforms
• Financial education
• Budgeting apps

Mat Gay

6.8K+ followers

Mat Gay produces practical educational content designed to improve financial confidence. By breaking down financial concepts into simple, actionable advice, he helps audiences make better decisions around saving, spending and managing money.

Ideal partnerships

• Financial education
• Banking
• Workplace financial wellbeing
• Budgeting platforms
• Fintech

The Real Debt Guy

26.9K+ followers

The Real Debt Guy creates honest, practical content around debt management, improving financial wellbeing and rebuilding confidence with money. His transparent storytelling resonates with audiences looking for realistic financial guidance.

Ideal partnerships

• Debt advice
• Credit improvement
• Financial wellbeing
• Consumer banking
• Financial education

The Money Fox

71.2K+ followers

The Money Fox helps families save more, spend smarter and improve their household finances. Covering budgeting, side hustles and everyday money-saving strategies, the content is highly relatable for parents and households looking to stretch their budgets.

Ideal partnerships

• Family finance
• Savings campaigns
• Cashback platforms
• Budgeting tools
• Household brands

The Humble Penny

149K+ followers

The Humble Penny is one of the UK's best-known personal finance creators, producing educational content around investing, financial independence, entrepreneurship and wealth creation. The channel combines practical financial education with long-term wealth-building strategies, making it particularly valuable for audiences looking to take control of their finances.

Ideal partnerships

• Wealth management
• Investment platforms
• Business banking
• Fintech
• Financial education
• Long-term investing campaigns

The Dividend Experiment

114K+ followers

The Dividend Experiment creates educational content focused on investing portfolios and long-term wealth building. Through portfolio updates and practical investment insights, the channel helps audiences better understand how to build wealth over time using straightforward, data-led content.

Ideal partnerships

• Investment platforms
• Wealth management
• Portfolio tracking tools
• ISA providers
• Dividend investing campaigns

The Fun Money Club

83.2K+ followers

The Fun Money Club is run by Neesha, who shares side hustle ideas, documents how much she earns from different income streams and inspires her audience to make and save money for the things they enjoy. Alongside practical money-saving tips, her content encourages financial independence in a way that feels motivating and relatable.

Ideal partnerships

• Savings apps
• Side hustle platforms
• Consumer banking
• Cashback brands
• Financial wellbeing campaigns

The Budget Mum UK

22.3K+ followers

The Budget Mum UK is run by Samantha, a business owner and financial educator who shares practical content around budgeting, money saving and personal finance. Her approachable style makes financial planning feel achievable for everyday households looking to improve their finances.

Ideal partnerships

• Budgeting apps
• Family banking
• Savings products
• Household brands
• Financial education campaigns

That Girl In Debt

160K+ followers

Megan created That Girl In Debt to document her own journey towards becoming debt free. Through honest storytelling and practical lessons learned along the way, she has built an engaged community looking for realistic advice on managing debt, improving financial habits and taking back control of their finances.

Ideal partnerships

• Debt management
• Credit improvement services
• Consumer banking
• Financial wellbeing
• Budgeting tools

Talk Twenties

19.5K+ followers

Talk Twenties creates content designed to help young adults navigate money, careers and adulthood with confidence. Covering topics that resonate with people in their twenties, the content combines financial education with practical lifestyle advice for those building strong financial foundations.

Ideal partnerships

• Challenger banks
• Budgeting apps
• Workplace financial wellbeing
• Early careers campaigns
• Fintech

Suman Paul

23.2K+ followers

Suman Paul creates accessible personal finance content that simplifies everyday money management and financial literacy. By breaking down financial concepts into practical advice, the content helps audiences make more informed financial decisions.

Ideal partnerships

• Personal finance apps
• Consumer banking
• Financial education
• Savings products
• Fintech

Stocks and Savings

239K+ followers

Stocks and Savings focuses on investing and wealth building through educational, easy-to-understand content. The channel covers investing principles, portfolio growth and long-term financial planning, making investing feel more accessible to everyday audiences.

Ideal partnerships

• Investment platforms
• Trading apps
• ISA providers
• Wealth management
• Financial education

Sian Emily

38.7K+ followers

Sian Emily creates family-focused financial content covering budgeting, saving and everyday money management. Her relatable approach helps households find practical ways to improve their finances while balancing the realities of family life.

Ideal partnerships

• Family banking
• Budgeting tools
• Cashback platforms
• Savings campaigns
• Household brands

Shifting Shares

283K+ followers

Shifting Shares produces investment education focused on stock market investing, trading strategies and helping audiences become more confident investors. The content combines market knowledge with practical education for people looking to grow their investment portfolios.

Ideal partnerships

• Investment platforms
• Trading apps
• Portfolio management tools
• Wealth management
• Financial education

Shads Invests

9.9K+ followers

Shads Invests creates investing content designed to help audiences understand markets, build confidence and develop long-term investing habits. Despite a smaller audience, the channel offers highly focused educational content that appeals to aspiring investors.

Ideal partnerships

• Investment platforms
• Trading tools
• Wealth-building apps
• Financial education
• ISA providers

Savvy Wallet

90.5K+ followers

Savvy Wallet creates content focused on improving financial confidence through practical money advice, career progression and wealth-building strategies. By combining personal finance with ambition and self-development, the channel encourages audiences to think beyond budgeting and focus on long-term financial success.

Ideal partnerships

• Fintech
• Consumer banking
• Career platforms
• Investment apps
• Financial wellbeing campaigns

Savvy Jamie Rose

123K+ followers

Savvy Jamie Rose shares practical family finance content centred around budgeting, saving money and making smarter financial decisions. Her relatable approach and everyday tips make financial planning feel accessible for busy households looking to get more from their income.

Ideal partnerships

• Family banking
• Budgeting apps
• Savings products
• Cashback platforms
• Household brands

Saving Money Bish

228K+ followers

Saving Money Bish has built a large audience by sharing practical money-saving tips, budgeting advice and relatable financial content. Her engaging style makes saving money feel realistic rather than restrictive, helping audiences improve their finances without sacrificing the things they enjoy.

Ideal partnerships

• Consumer banking
• Cashback platforms
• Savings products
• Retail brands
• Budgeting apps

Ronke Odewumi

106K+ followers

Ronke Odewumi creates educational finance content covering money management, budgeting and improving financial confidence. Her approachable content focuses on helping audiences build stronger financial habits while making personal finance easier to understand.

Ideal partnerships

• Financial education
• Consumer banking
• Savings products
• Budgeting tools
• Financial wellbeing initiatives

Sasha Yanshin

203K+ followers

Sasha Yanshin is one of the UK's best-known investing creators, producing detailed educational content covering investing, macroeconomics and long-term wealth building. His analytical approach appeals to audiences looking to develop a deeper understanding of financial markets and investment strategies.

Ideal partnerships

• Investment platforms
• Wealth management
• Trading platforms
• Financial education
• Investment research tools

Rich Macro Trades

57.5K+ followers

Rich Macro Trades creates content focused on macroeconomics, investing and understanding financial markets. His educational approach helps audiences interpret market trends and economic events while making complex topics easier to follow.

Ideal partnerships

• Investment platforms
• Trading tools
• Financial publications
• Wealth management
• Market analysis platforms

Principles Personal Finance

26.1K+ followers

Principles Personal Finance creates straightforward educational content designed to improve financial literacy and help audiences make better long-term money decisions. The content focuses on practical financial principles that are easy to apply regardless of experience.

Ideal partnerships

• Financial education
• Banking
• Savings products
• Investment platforms
• Workplace financial wellbeing

Poku Banks

67.7K+ followers

Poku Banks combines personal finance with career development and ambition, creating content that encourages audiences to improve both their earning potential and financial habits. His motivational style resonates with younger professionals looking to build wealth over time.

Ideal partnerships

• Career platforms
• Consumer banking
• Financial wellbeing
• Fintech
• Professional development

Philly Financial

23.5K+ followers

Philly Financial creates educational content around pensions, retirement planning and long-term financial security. By breaking down often overlooked financial topics into simple explanations, the channel helps audiences feel more confident planning for the future.

Ideal partnerships

• Pension providers
• Retirement planning
• Investment platforms
• Financial advisers
• Wealth management

Peter Komolafe

97.7K+ followers

Peter Komolafe is an award-winning financial educator and one of the UK's most recognised personal finance creators. His content spans investing, mortgages, savings, pensions and broader financial education, helping audiences make informed financial decisions through clear, engaging and highly trusted content.

Ideal partnerships

• Consumer banking
• Investment platforms
• Mortgage providers
• Pension providers
• Financial education campaigns
• Wealth management

PensionCraft

206K+ followers

PensionCraft is one of the UK's leading investing and pensions educators, creating in-depth content on investing, retirement planning, macroeconomics and personal finance. The channel is particularly well known for making complex financial topics accessible through evidence-based analysis and long-form educational content.

Ideal partnerships

• Pension providers
• Investment platforms
• Wealth management
• Financial education
• Retirement planning
• ISA providers

Pennies to Pounds

75.2K+ followers

Pennies to Pounds helps audiences make smarter financial decisions through practical budgeting advice, money-saving tips and everyday personal finance content. Their approachable style makes financial wellbeing feel achievable regardless of income or life stage.

Ideal partnerships

• Savings products
• Budgeting apps
• Cashback platforms
• Consumer banking
• Financial wellbeing campaigns

Paul Briscoe

28.6K+ followers

Paul Briscoe creates educational investment content focused on portfolio management, long-term investing and building wealth. His analytical yet accessible approach helps audiences understand investment principles without unnecessary complexity.

Ideal partnerships

• Investment platforms
• Wealth management
• Portfolio tracking tools
• Trading apps
• Financial education

Nugget Savings

130K+ followers

Nugget Savings creates engaging money-saving content designed to help households reduce everyday spending while building healthier financial habits. Through practical tips and relatable advice, the channel encourages audiences to make small changes that have a lasting financial impact.

Ideal partnerships

• Consumer banking
• Savings products
• Cashback platforms
• Household brands
• Budgeting apps

Panda Boss Anna

27.5K+ followers

Panda Boss Anna is an emerging finance creator producing accessible content around personal finance, budgeting and financial literacy. Her educational style and growing audience make her an excellent option for brands looking to work with rising voices in financial content.

Ideal partnerships

• Fintech
• Consumer banking
• Budgeting tools
• Savings products
• Financial education

Nischa Shah

2.5M+ followers

Nischa Shah is one of the world's most recognised personal finance creators, producing high-quality educational content around investing, wealth building, behavioural finance and financial psychology. Her ability to simplify complex financial concepts while maintaining credibility has made her a trusted voice for millions of viewers across multiple platforms.

Ideal partnerships

• Wealth management
• Investment platforms
• Premium fintech
• Financial education
• Consumer banking
• International campaigns

Next Gen Personal Finance

20.5K+ followers

Next Gen Personal Finance creates educational content designed to improve financial literacy among younger audiences. Covering budgeting, saving, investing and money management, the channel focuses on helping the next generation build strong financial foundations.

Ideal partnerships

• Financial education
• Student banking
• Fintech
• Savings platforms
• Youth financial wellbeing initiatives

Neil Invests

119K+ followers

Neil Invests creates straightforward investing content focused on portfolio building, long-term investing and helping audiences develop confidence in financial markets. His educational approach makes investing more approachable for both beginners and experienced investors.

Ideal partnerships

• Investment platforms
• Trading apps
• Wealth management
• Portfolio tools
• ISA providers

Mr Money Jar

69.8K+ followers

Mr Money Jar produces educational content covering economics, investing and personal finance, helping audiences understand how broader economic trends influence their financial decisions. His balanced approach combines practical advice with wider economic context.

Ideal partnerships

• Investment platforms
• Financial publications
• Wealth management
• Consumer banking
• Financial education

Mortgage Free Leigh

67.5K+ followers

Mortgage Free Leigh documents the journey towards becoming mortgage free while sharing practical advice on budgeting, saving and achieving long-term financial independence. His transparent storytelling resonates with audiences looking to reduce debt and build financial security.

Ideal partnerships

• Mortgage providers
• Consumer banking
• Savings products
• Financial wellbeing
• Budgeting platforms

How to Choose the Right Finance Creator

Choosing the right finance creator starts with understanding your audience rather than simply looking at follower numbers. While reach is important, engagement, trust and subject matter expertise often have a far greater impact on campaign performance, particularly within regulated industries like financial services.

Start by identifying the role the creator needs to play within your campaign. Are you introducing a new product to market, improving financial literacy, generating consideration or creating high-performing UGC for paid social? The objective should shape the type of creator you work with.

It's also important to consider how audiences consume financial content. Some creators specialise in simplifying complex investing topics, while others focus on budgeting, family finance, pensions or financial independence. Matching the creator's expertise to your product will make the partnership feel significantly more authentic.

Finally, think beyond the campaign itself. Many of the strongest creator partnerships produce content that can be repurposed across organic social, paid media, landing pages and email marketing, maximising the value of every collaboration.

Why Finance Creator Marketing Works

Financial decisions are built on trust, and trust is exactly where creators excel.

The best finance creators don't simply promote products. They educate, explain and help audiences feel more confident making financial decisions. Whether they're breaking down investing basics, demonstrating budgeting techniques or discussing long-term wealth building, they create content that feels far more relatable than traditional advertising.

For brands, this means creator marketing can support every stage of the customer journey, from awareness through to consideration and conversion. Combined with paid social, creator-led content often delivers stronger engagement, more authentic storytelling and creative assets that feel native to the platforms where people spend their time.

As financial services continue to evolve, creator partnerships are becoming an increasingly valuable way to connect with younger audiences and build long-term brand trust.

Looking for the Right Finance Creator?

At Finfluencer, we help banks, fintechs, investment platforms and financial services brands connect with trusted finance creators across the UK.

Whether you're looking for a single creator, building an ambassador programme or sourcing creator-led UGC for paid social, we'll help you find creators who genuinely understand your audience and can communicate your message in a way that feels authentic, engaging and compliant.

Explore our creator network or get in touch to discuss your next campaign.

Frequently Asked Questions

What is a finance creator?

A finance creator is someone who produces content about money, investing, budgeting, pensions, mortgages, financial independence or other personal finance topics across platforms such as TikTok, Instagram, YouTube, LinkedIn or podcasts.

What is a finfluencer?

A finfluencer is a finance influencer or creator who helps audiences understand financial topics through educational or entertaining content. They may specialise in investing, budgeting, saving, pensions, debt management or broader financial wellbeing.

Why should financial brands work with creators?

Finance creators help brands communicate complex financial topics in a way that's easier to understand and more engaging for modern audiences. They can improve brand awareness, educate customers and produce authentic content for both organic and paid campaigns.

How do I choose the right finance creator?

Focus on audience fit, expertise and trust rather than follower count alone. The best partnerships come from matching a creator's content style and audience with your campaign objectives.

Can banks and fintech brands work with influencers?

Yes. Many banks, fintechs and financial services businesses now partner with finance creators to educate consumers, launch products and create trusted content, provided campaigns comply with relevant financial promotion regulations.

Where can I find UK finance creators?

Finfluencer connects brands with trusted UK finance creators across personal finance, investing, pensions, banking, money saving, family finance and financial education, making it easier to find the right creator for your next campaign.

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