Top 50 BookTok Creators & Why BookTok is the Best Way to Launch a Book in 2025

The Power of BookTok in 2025

Recent peer-reviewed research highlights a trend that publishers, authors and brands can no longer ignore. BookTok, the book-loving community on TikTok, has transformed how readers discover, trust and buy books. Just as petfluencers have been proven to drive stronger trust and purchasing behaviour than human influencers, BookTok creators are driving record-breaking book sales and shaping reading culture worldwide.

Studies show that:

• Readers trust BookTok recommendations more than traditional advertising, with sincerity and relatability as key factors.
• TikTok users are more likely to purchase a book after seeing it promoted by a BookTok creator, often leading to sell-outs and bestseller chart appearances.
• BookTok thrives on authenticity and emotional engagement, with creators sharing personal reactions, reviews and bookish humour that resonates with millions of readers.

For publishers, authors and related brands, working with BookTok influencers means tapping into an engaged, loyal and purchase-ready community.

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Why Book Influencers Outperform Traditional Marketing

BookTok is unique because it is built on genuine enthusiasm rather than transactional promotion. Readers follow creators not just for book recommendations, but for authentic personalities and community-building.

Key drivers of BookTok success include:

1. Authenticity – Reviews and reactions feel personal, not scripted.
2. Relatability – Creators share struggles and joys that resonate with book lovers.
3. Emotional Engagement – From tears to laughter, BookTok thrives on strong emotional responses.

This authenticity leads to higher engagement rates and stronger conversions compared to traditional publisher-led campaigns.

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Top 50 BookTok Creators in 2025

Here is an expanded list of 50 BookTok creators popular in 2025, including mega creators, authors and influential community members on TikTok:

Cassie (@cassiesbooktok) – 3.9M followers
Mega BookTok creator known for viral reading reactions and recommendations across genres.

Morgann Book (@morgannbook) – 2.6M followers
Engaging content creator sharing romance and fantasy reviews with high-energy storytelling.

Reid Moon (@moonsrarebooks) – 2.4M followers
Rare book dealer showcasing extraordinary literary finds and collectible editions.

Jess L. M. Anderson (@stressinabox) – 2M followers
Author and BookTok voice mixing humour and insight with writing and reading content.

Kierra Lewis (@kierralewis75) – 1.6M followers
Popular BookTok personality spotlighting romance novels with a witty, relatable style.

Ana Huang (@authoranahuang) – 1.1M followers
Best-selling romance author of the Twisted series engaging directly with her fans.

Jeneva Rose (@jenevaroseauthor) – 857.7K followers
Thriller author sharing behind-the-scenes looks at her books and the publishing journey.

Willow Winters (@willowwintersauthor) – 734.3K followers
Romance author balancing book promotion with lifestyle and creative updates.

Brady Lockerby (@bradylockerby) – 719K followers
BookTok star known for heartfelt reviews and highly relatable reading commentary.

Lloyd Devereux Richards (@stonemaidens) – 562.1K followers
Debut thriller author whose story went viral thanks to his daughter’s TikTok post.

Christina Marie Alongi (@c.m.alongi_author) – 515K followers
Author and creator blending book talk with humorous, slice-of-life content.

Brandon Sanderson (@authorbrandonsanderson) – 528.5K followers
Legendary fantasy author connecting with fans through candid, creative TikTok clips.

Cameron Capello (@chamberofsecretbooks) – 462.5K followers
Fantasy and YA-focused creator with immersive bookshelf tours and reviews.

Amy Jordan Jennings (@amyjordanj) – 459.7K followers
Engaging BookTok voice with romance-centred reviews and reader interactions.

Kelsie Rae (@authorkelsierae) – 368.8K followers
Romance author sharing updates, writing advice and fan community moments.

Hannah Nicole Maehrer (@hannahnicolemae) – 340.2K followers
Fantasy romance author celebrated for her "Assistant to the Villain" series.

Stuart James (@stuartjamesauthor) – 295.5K followers
Thriller and horror author providing engaging book-related content.

Anne Marie Meyer (@annemariemeyerauthor) – 282.5K followers
Romance author promoting sweet, family-oriented storytelling on BookTok.

Luna Pierce (@katewritesbooks) – 278K followers
Romance and fantasy writer sharing snippets of her books and bookish humour.

Shanen Ricci (@authorshanenricci) – 249.3K followers
Romance author spotlighting her stories and engaging with BookTok readers.

Tessa Bailey (@authortessabailey) – 248.5K followers
New York Times bestselling romance author connecting with fans through BookTok.

T. L. Smith (@tlsmith.13) – 227.3K followers
Romance author showcasing her work and engaging with loyal readers.

MacKenzie Markiewicz (@macksbooks) – 214.8K followers
BookTok creator blending romance, fantasy and lifestyle content.

Emma Janson (@ejansontheauthor) – 225.4K followers
Upcoming author sharing book updates and engaging with early fans.

Lauren Asher (@laurenasherauthor) – 209K followers
Popular romance author of the Dreamland Billionaires series.

Logan Beckwith (@loganbeckwithauthor) – 186.5K followers
Author offering insights into writing and publishing alongside book promotion.

Emily McIntire (@authoremilymcintire) – 188.5K followers
Romantasy author known for her twisted fairy tale retellings.

Julienne Alcos (@lovejulienne) – 178.5K followers
BookTok creator sharing heartfelt book reviews and relatable reading content.

Aymansbooks (@aymansbooks) – 918.1K followers
Viral creator mixing comedy and bookish takes across genres.

Abbysbooks (@abbysbooks) – 465.9K followers
BookTok reviewer with a strong focus on fantasy and romance reads.

Sydneyyybooks (@sydneyyybooks) – 429.8K followers
Creator posting thoughtful reviews, reactions and bookish humour.

Caitbooks (@caitsbooks) – 313.9K followers
Fantasy and romance book reviewer with creative video content.

Kevintnorman (@kevintnorman) – 261.2K followers
Queer BookTok voice sharing inclusive book recommendations.

Laurynslibrary (@lauryns_library) – 317.7K followers
Book lover creating colourful, aesthetic bookish content.

Williampdozier (@williampdozier) – 124.4K followers
Author and BookTok creator offering reading lists and updates.

Bumblebeezus (@bumblebeezus) – 469K followers
Popular creator balancing reviews, trends and fun community engagement.

James Trevino (@james.trevino) – 141K followers
Bookstagrammer turned BookTok creator known for creative book photography.

Bree (@bresbooksss) – 63K followers
Smaller creator sharing romance and YA reads with a loyal following.

Thebooksiveloved (@thebooksiveloved) – 525K followers
Reviewer specialising in emotional and impactful reads.

Kendallreads (@kendallsreads) – 121K followers
Romance and fantasy-focused creator with engaging reviews.

Jolie_reads (@jolie_reads) – 328K followers
BookTok personality sharing romance reviews and relatable reactions.

Vinopapi23 (@vinopapi23)
Growing creator blending lifestyle and bookish humour.

Jennajustreads (@jennajustreads)
BookTok creator spotlighting romance and fantasy titles.

Booksandquills (@booksandquills)
One of the early BookTubers expanding into TikTok bookish content.

Excusemyreading (@excusemyreading)
Creator offering comedic, relatable takes on bookworm struggles.

Places_and_books (@places_and_books)
Travel and book content combined into immersive storytelling.

Ridiculusreads (@ridiculusreads)
Fantasy-heavy content creator with witty takes and reviews.

Libraryofaviking (@libraryofaviking)
BookTok personality focused on fantasy and Viking-inspired reads.

Fairylot (@fairyloot)
Popular subscription box brand with a strong BookTok presence.

Amybucklereads (@amybucklereads)
Book influencer sharing passionate reviews and recommendations.

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Practical Marketing Takeaways for Publishers and Brands

• Expect Higher ROI – BookTok creators drive genuine sales spikes, often catapulting titles into bestseller lists.
• Leverage Authenticity – Recommendations are trusted more than traditional advertising.
• Focus on Relatability – Relatable reviews and humorous content build loyal reader communities.
• Engage with Emotion – BookTok thrives on emotional, shareable reactions that spark viral interest.

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Final Thoughts

BookTok is not a passing trend, but the most powerful force in publishing marketing today. For authors, publishers and book-related brands, collaborating with BookTok creators offers trust, engagement and measurable sales impact.

Whether your aim is to launch a debut, reinvigorate a backlist, or build brand partnerships, tapping into these top BookTok influencers in 2025 is one of the most effective marketing strategies available.

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