Insights.

Pepper Celebrates Dual Wins at the Global Influencer Marketing Awards 2024

Pepper are thrilled to announce that our innovative campaigns have been recognized with two Silver awards at the prestigious...

White Paper: Influencer Marketing’s Hidden Halo Impact

We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.

Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

The Week Junior US sets social sights through appointment of ambitious influencer agency Pepper

In a significant expansion of its international footprint, Pepper, an ambitious influencer-first social media marketing agency,

Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live

Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...

How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.

Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value

Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.

Christmas 2025 Social Media Strategies for Toy Brands

Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

How to Build an Engaged Social Media Community in 2025

Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.

Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025

In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.

How to Create Engaging Social Content That Performs in 2025

We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.

Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value

Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.

Why Nostalgia is the Secret Sauce for Social Success

Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.

Top TikTok Trends for June 2025 and How Brands Can Use Them

Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.