Insights.
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Pepper Celebrates Dual Wins at the Global Influencer Marketing Awards 2024
Pepper are thrilled to announce that our innovative campaigns have been recognized with two Silver awards at the prestigious...
10 Finance Influencers to Collaborate With
A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.
White Paper: Influencer Marketing’s Hidden Halo Impact
We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.
10 BookTok Influencers Ranked by Follower Count
What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?
How Does the Instagram Algorithm Work in 2024?
How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.
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Pepper Named Finalist in Five Categories at the Global Influencer Marketing Awards 2024
Pepper is proud to announce that five of its innovative campaigns have been shortlisted for the prestigious Global Influencer M
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
How to Build an Engaged Social Media Community in 2025
Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025
In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.
How to Create Engaging Social Content That Performs in 2025
We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.
Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact
Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.
How to Grow Your Brand Organically on Social Media in 2025
Organic is no longer filler, it’s your brand’s frontline. Learn how smart brands are using creators, AI, and community to drive real results without paid ads.
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
How to Build an Engaged Social Media Community in 2025
Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact
Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.
How to Grow Your Brand Organically on Social Media in 2025
Organic is no longer filler, it’s your brand’s frontline. Learn how smart brands are using creators, AI, and community to drive real results without paid ads.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Why Nostalgia is the Secret Sauce for Social Success
Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
How to Build an Engaged Social Media Community in 2025
Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025
In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.
How to Create Engaging Social Content That Performs in 2025
We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Why Nostalgia is the Secret Sauce for Social Success
Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.
Top TikTok Trends for June 2025 and How Brands Can Use Them
Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...
The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
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