Insights.
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
How to Build an Engaged Social Media Community in 2025
Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025
In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.
How to Create Engaging Social Content That Performs in 2025
We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.
Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact
Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.
How to Build a Paid Social Strategy That Drives Sales in 2025
Learn how to create campaigns that not only boost engagement but drive measurable sales and align with the ever-evolving behaviours of each social platform.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Christmas 2025 Social Media Strategies for Toy Brands
Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.
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Social Media Strategies for Coffee and Beverage Brands in 2025
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
Why Brand Sentiment Matters More Than Clicks in 2025
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
Social Media Strategies for K-Beauty and Luxury Skincare Brands in 2025
Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.
Social Media Strategies for Coffee and Beverage Brands in 2025
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
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How to Boost Saves and Shares for Better Social Media Reach
Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.
Why Brand Sentiment Matters More Than Clicks in 2025
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
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The Creator Economy in 2025: Real People, Real Stories, Real Shifts
The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
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