Insights.

Why Science Loving Audiences Don’t Just Follow Scientists, And Why That Matters. 

Science lovers follow Neil deGrasse Tyson, and Ariana Grande. Here's what that means for influencer marketing that actually works.

Why Saves & Shares Are Social Media's Secret Weapon

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Pepper Celebrates Dual Wins at the Global Influencer Marketing Awards 2024

Pepper are thrilled to announce that our innovative campaigns have been recognized with two Silver awards at the prestigious...

White Paper: Influencer Marketing’s Hidden Halo Impact

We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.

Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

5 Successful Influencer Campaigns to Inspire You

See how brands made the most of influencer marketing, to launch into new markets, improve their reputation and create social change - with a breakdown of the numbers!

10 Finance Influencers to Collaborate With

A round-up of 10 finance influencers who are helping others go debt-free, learn how to budget as well as invest and build wealth.

White Paper: Influencer Marketing’s Hidden Halo Impact

We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.

10 BookTok Influencers Ranked by Follower Count

What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

Best 2024 Strategies for TikTok Marketing

2024 is set to be another stellar year for TikTok. As digital diets continue to shape up, studies show that TikTok solidly rema

Paws, Posts and Premium Pouches: Social Media’s Role in Pet Food Marketing in 2025

Lattes, Likes and Loyalty: What 2025 Has in Store for Coffee Brands on Social

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Smart Brands Are Prioritising Sentiment Over Clicks

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

The Social Skin: How Luxury Skincare and K-Beauty Are Thriving on Social Media in 2025

Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.

Paws, Posts and Premium Pouches: Social Media’s Role in Pet Food Marketing in 2025

Lattes, Likes and Loyalty: What 2025 Has in Store for Coffee Brands on Social

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Saves & Shares Are Social Media's Secret Weapon

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Why Smart Brands Are Prioritising Sentiment Over Clicks

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The Creator Economy in 2025: Real People, Real Stories, Real Shifts

The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.

Quality Inspiration with Trainline and Tripadvisor

We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.