Insights.

How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.

How to Build an Engaged Social Media Community in 2025

Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.

Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025

In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.

How to Create Engaging Social Content That Performs in 2025

We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.

Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact

Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.

How to Grow Your Brand Organically on Social Media in 2025

Organic is no longer filler, it’s your brand’s frontline. Learn how smart brands are using creators, AI, and community to drive real results without paid ads.

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

Is Tumblr On The Rise?

Could Tumblr be making a comeback in the world of social media? The platform, which was acquired by Yahoo in 2013 and then sold to Automattic (the company behind WordPress) in 2019, has seen a resurgence in popularity in recent months.

Creator Economy: Top Industry Voices To Follow

As the Creator Economy continues to evolve and expand, it's important for those in the industry to stay informed about the latest developments, trends, and thought-leaders in the field.

How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.

Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value

Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.

Christmas 2025 Social Media Strategies for Toy Brands

Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.