Insights.
Micro-Influencers vs. Macro: What’s Driving Real Results in Social Marketing?
Micro-influencers are set to outperform macro in 2025, offering stronger engagement, deeper authenticity, and more cost-effective content strategies.
Pinterest Predicts a Bold, Bright Comeback for Colour in 2025
In 2025, colour stages a bold comeback. Pinterest predicts Primary Play, a trend that's vibrant, nostalgic, and joyfully unfiltered.
How to Use Audience Research to Improve Your Social Media Strategy in 2025
Discover how to harness surveys, social listening, and data analytics to build a sharper, more targeted social media strategy in 2025.
How to Grow Your Brand Organically on Social Media in 2025
Organic is no longer filler, it’s your brand’s frontline. Learn how smart brands are using creators, AI, and community to drive real results without paid ads.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Why Nostalgia is the Secret Sauce for Social Success
Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Christmas 2025 Social Media Strategies for Toy Brands
Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.
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Social Media Strategies for Coffee and Beverage Brands in 2025
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
Why Brand Sentiment Matters More Than Clicks in 2025
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
How to Build an Engaged Social Media Community in 2025
Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025
In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.
How to Create Engaging Social Content That Performs in 2025
We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Why Nostalgia is the Secret Sauce for Social Success
Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.
Top TikTok Trends for June 2025 and How Brands Can Use Them
Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...
How Influencer Marketing Helped New Scientist Grow Subscriptions in the US
Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
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