Insights.

Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

The Week Junior US sets social sights through appointment of ambitious influencer agency Pepper

In a significant expansion of its international footprint, Pepper, an ambitious influencer-first social media marketing agency,

Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live

Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

How to Boost Saves and Shares for Better Social Media Reach

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Influencer Marketing vs UGC: What Works Best in 2025?

Traditional influencer marketing and user-generated content (UGC) have both carved out significant roles in how brands connect with audiences, yet they differ in execution, impact, and suitability depending on campaign objectives.

The Creator Economy in 2025: Real People, Real Stories, Real Shifts

The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.

How Social Media is Changing Food Recommendations: Is It Challenging Michelin?

Social media is reshaping food recommendations, with platforms like TikTok and Instagram challenging traditional guides like Michelin. Discover how influencer marketing is transforming the food industry.

Christmas 2025 Social Media Strategies for Toy Brands

Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live

Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

Quality Inspiration with Trainline and Tripadvisor

We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.