Insights.
How Does the Instagram Algorithm Work in 2024?
How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.
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Pepper Named Finalist in Five Categories at the Global Influencer Marketing Awards 2024
Pepper is proud to announce that five of its innovative campaigns have been shortlisted for the prestigious Global Influencer M
Best Practices for Cross-channel Content Marketing
Get the most out of your cross-channel marketing - a strategy used to connect with customers across multiple communication channels such as, social media, blog articles, and email. They are all connected to each other, with branding and messaging being consistent across all channels.
What the New ChatGPT Means for Marketers
What does the new launch of ChatGPT-4o mean for marketers wanting to implement AI in their content production strategy? From real-time voice translation to generating handwritten text, there's lots to explore.
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Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories
Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award
New York Welcomes Pepper for Influencer Marketing Show in 2024
Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City
New York Welcomes Pepper for Influencer Marketing Show in 2024
Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City
The Week Junior US sets social sights through appointment of ambitious influencer agency Pepper
In a significant expansion of its international footprint, Pepper, an ambitious influencer-first social media marketing agency,
Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live
Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
Why Science Loving Audiences Don’t Just Follow Scientists, And Why That Matters.
Science lovers follow Neil deGrasse Tyson, and Ariana Grande. Here's what that means for influencer marketing that actually works.
The Social Skin: How Luxury Skincare and K-Beauty Are Thriving on Social Media in 2025
Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.
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Lattes, Likes and Loyalty: What 2025 Has in Store for Coffee Brands on Social
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
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Why Saves & Shares Are Social Media's Secret Weapon
Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.
Why Smart Brands Are Prioritising Sentiment Over Clicks
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
Lattes, Likes and Loyalty: What 2025 Has in Store for Coffee Brands on Social
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
Why Smart Brands Are Prioritising Sentiment Over Clicks
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
The Social Skin: How Luxury Skincare and K-Beauty Are Thriving on Social Media in 2025
Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.
Lattes, Likes and Loyalty: What 2025 Has in Store for Coffee Brands on Social
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
Why Saves & Shares Are Social Media's Secret Weapon
Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.
Why Smart Brands Are Prioritising Sentiment Over Clicks
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
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The Creator Economy in 2025: Real People, Real Stories, Real Shifts
The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
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