Insights.

How to Grow Your Brand Organically on Social Media in 2025

Organic is no longer filler, it’s your brand’s frontline. Learn how smart brands are using creators, AI, and community to drive real results without paid ads.

Why Nostalgia is the Secret Sauce for Social Success

Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.

How to Create a Holistic Social Media Strategy That Works in 2025

Build a cohesive social strategy in 2025 that aligns platforms, content, and goals to drive trust, engagement, and business growth.

Top TikTok Trends for June 2025 and How Brands Can Use Them

Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...

How to Reach Science-Loving Audiences Without Being a Scientist

Science lovers follow Neil deGrasse Tyson, and Ariana Grande. Here's what that means for influencer marketing that actually works.

How to Boost Saves and Shares for Better Social Media Reach

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Social Media Strategies for K-Beauty and Luxury Skincare Brands in 2025

Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

How to Boost Saves and Shares for Better Social Media Reach

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value

Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.

Christmas 2025 Social Media Strategies for Toy Brands

Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.

2025 Trends in Pet Food Marketing and Social Engagement

Social Media Strategies for Coffee and Beverage Brands in 2025

Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.

Why Brand Sentiment Matters More Than Clicks in 2025

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

Best 2024 Strategies for TikTok Marketing

2024 is set to be another stellar year for TikTok. As digital diets continue to shape up, studies show that TikTok solidly rema

What is Flipside? Instagram Tests New Feature for Enhanced Privacy

The Flipside option is an alternative space within your Instagram account, only available to yourself and your chosen friends a

Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live

Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

Quality Inspiration with Trainline and Tripadvisor

We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.