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Latest Insights
blog

🔥 Weekly Social Trend Roundup - What’s Hot on TikTok & Insta (w/c July 15)

It’s been another whirlwind week on social media, with TikTok and Instagram trends capturing the internet’s attention in new, funny, nostalgic, and oddly specific ways.
18/7/25 17:27
Best Practices
blog

Social SEO Tips: Boost Visibility on TikTok, Instagram, and More in 2025

In 2025, TikTok, Instagram, and Pinterest are the new search engines. Learn how to optimise your brand’s content for social search with practical tips on keywords, captions, engagement, and visibility.
4/7/25 19:31
Best Practices
blog

How to Build an Engaged Social Media Community in 2025

Discover how to transform followers into loyal brand advocates in 2025 through smart content strategies, authentic conversations, and powerful creator partnerships.
4/7/25 19:31
Latest Insights
blog

How Influencer Marketing Helped New Scientist Grow Subscriptions in the US

Discover how influencer marketing helped New Scientist drive a 455% increase in clicks and grow US subscriptions. From macro creators to paid amplification.
4/7/25 19:31
Latest Insights
blog

How to Create Engaging Social Content That Performs in 2025

We cover emerging SEO tactics tailored for social platforms, smart platform-specific strategies, and proven ways to boost engagement across every channel.
4/7/25 19:31
Latest Insights
blog

How to Use Audience Research to Improve Your Social Media Strategy in 2025

Discover how to harness surveys, social listening, and data analytics to build a sharper, more targeted social media strategy in 2025.
4/7/25 19:31
Latest Insights
blog

Beyond Direct Response: The True ROI of Influencer Marketing via the Halo Impact

Learn how Pepper’s advanced attribution model uncovers the full value of influencer campaigns, from boosted brand searches to expanded audiences and earned media returns up to 50x.
4/7/25 19:31
Latest Insights
blog

How to Build a Paid Social Strategy That Drives Sales in 2025

Learn how to create campaigns that not only boost engagement but drive measurable sales and align with the ever-evolving behaviours of each social platform.
4/7/25 19:31
Latest Insights
blog

Micro-Influencers vs. Macro: What’s Driving Real Results in Social Marketing?

Micro-influencers are set to outperform macro in 2025, offering stronger engagement, deeper authenticity, and more cost-effective content strategies.
4/7/25 19:31
Playbook

2025 Social Media Marketing Playbook

guide
Unlock the secrets to successful online selling with our Ultimate Guide. Perfect for entrepreneurs and small business owners looking to elevate their ecommerce game.
26/6/25 13:56
Wed
16
Jul 2025
Event

The Responsible Kidfluence Code: Building a Framework for Ethical Family Content

Responsible Kidfluence Code Panel Launch | 16th July 2025 | London
18/7/25 12:07
Events
Wed
10
Sep 2025
Webinar

Paid Social and Influencer: 2024's New Power Couple

A comprehensive review of 2024 trends in social and creator marketing
20/6/25 16:02
Events
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