Our

Insights.

Why Saves & Shares Are Social Media's Secret Weapon

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Why Smart Brands Are Prioritising Sentiment Over Clicks

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Influencer Marketing vs UGC: What Works Best in 2025?

Traditional influencer marketing and user-generated content (UGC) have both carved out significant roles in how brands connect with audiences, yet they differ in execution, impact, and suitability depending on campaign objectives.

The Creator Economy in 2025: Real People, Real Stories, Real Shifts

The creator economy isn’t what it was even five years ago. Back in the day, being a YouTuber or influencer felt a bit niche or even like a side hustle. Now, in 2025, we’re looking at a whole new world.

How Social Media is Changing Food Recommendations: Is It Challenging Michelin?

Social media is reshaping food recommendations, with platforms like TikTok and Instagram challenging traditional guides like Michelin. Discover how influencer marketing is transforming the food industry.

Why Saves & Shares Are Social Media's Secret Weapon

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Protecting the Next Generation of Creators: Why the Industry Needs to Act Now

As seen on ITV News, we're calling for better protections for kidfluencers. Join the Responsible Kidfluence Pledge and take our short survey.

Pepper Celebrates Dual Wins at the Global Influencer Marketing Awards 2024

Pepper are thrilled to announce that our innovative campaigns have been recognized with two Silver awards at the prestigious...

White Paper: Influencer Marketing’s Hidden Halo Impact

We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.

Performance Marketing Awards 2024: Pepper Shortlisted in Two Categories

Award-winning influencer-first social agency Pepper is shortlisted in two coveted categories at the Performance Marketing Award

New York Welcomes Pepper for Influencer Marketing Show in 2024

Creator-first social agency Pepper is set to make a significant impact at this year's Influencer Marketing Show USA, taking place on June 3 - 4 in New York City

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

Is Tumblr On The Rise?

Could Tumblr be making a comeback in the world of social media? The platform, which was acquired by Yahoo in 2013 and then sold to Automattic (the company behind WordPress) in 2019, has seen a resurgence in popularity in recent months.

Creator Economy: Top Industry Voices To Follow

As the Creator Economy continues to evolve and expand, it's important for those in the industry to stay informed about the latest developments, trends, and thought-leaders in the field.

Why Smart Brands Are Prioritising Sentiment Over Clicks

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The 2024 Influencer Trends Report by Pepper

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...

[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple

As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...

Why Saves & Shares Are Social Media's Secret Weapon

Saves, shares, and sales, not likes, are the real engagement drivers. Discover why they’re the secret sauce of influencer success.

Why Smart Brands Are Prioritising Sentiment Over Clicks

Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.

The Creator Economy in 2025: Real People, Real Stories, Real Shifts

How Does the Instagram Algorithm Work in 2024?

How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.

Best Practices for Cross-channel Content Marketing

Get the most out of your cross-channel marketing - a strategy used to connect with customers across multiple communication channels such as, social media, blog articles, and email. They are all connected to each other, with branding and messaging being consistent across all channels.

How TikTok Became Gen Z's Search Engine of Choice

The digital landscape is witnessing a seismic shift in search behaviour, especially among Gen Z. A notable 51% of this demograp

Quality Inspiration with Trainline and Tripadvisor

We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...

Mastering Compliance with Pictet

In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...

Building Longevity for Xero Go

In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...

Award-Winning Creativity for Cineworld

In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...

Authentic Storytelling with Stansted Express

At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...

The Human Approach delivering synergy and authenticity

In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.