Insights.
White Paper: Influencer Marketing’s Hidden Halo Impact
We’ve released our free panel report covering the hidden halo impact of influencers and tactical strategies for getting the most out of your influencer marketing campaigns.
10 BookTok Influencers Ranked by Follower Count
What is BookTok and where did it come from? Who are the 10 BookTok influencers to know - from your macro-influencers to your micro?
How Does the Instagram Algorithm Work in 2024?
How does the Instagram algorithm work and what changes do companies need to look out for in 2024? Plus general good practices to keep in mind.
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Pepper Named Finalist in Five Categories at the Global Influencer Marketing Awards 2024
Pepper is proud to announce that five of its innovative campaigns have been shortlisted for the prestigious Global Influencer M
Best Practices for Cross-channel Content Marketing
Get the most out of your cross-channel marketing - a strategy used to connect with customers across multiple communication channels such as, social media, blog articles, and email. They are all connected to each other, with branding and messaging being consistent across all channels.
What the New ChatGPT Means for Marketers
What does the new launch of ChatGPT-4o mean for marketers wanting to implement AI in their content production strategy? From real-time voice translation to generating handwritten text, there's lots to explore.
Pepper Co-Founder Discusses Social Media Restrictions for Under-16s on BBC Radio 5 Live
Beckii Flint, the Director and Co-Founder of Pepper, recently appeared on BBC Radio 5 Live to share her insights on the potential government consultation...
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
[WEBINAR] Paid Social and Influencer: 2024’s New Power Couple
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024, it's imperative we evaluate our established practices...
Acclaimed Influencer Agency Pepper Hires Strategic Lead For Next Stage Of Growth
Daniel Collins joins influencer agency Pepper from marketing agency ROCKET, where he previously held the role of Strategy Director, overseeing the company’s rebrand...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
Is Tumblr On The Rise?
Could Tumblr be making a comeback in the world of social media? The platform, which was acquired by Yahoo in 2013 and then sold to Automattic (the company behind WordPress) in 2019, has seen a resurgence in popularity in recent months.
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Creator Economy: Top Industry Voices To Follow
As the Creator Economy continues to evolve and expand, it's important for those in the industry to stay informed about the latest developments, trends, and thought-leaders in the field.
Klarna launches Influencer Marketing Platform
Klarna, a leading online payment service provider, recently made a major move in the influencer marketing space by launching their own creator platform.
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Christmas 2025 Social Media Strategies for Toy Brands
Toy brands are planning Christmas in July. Here’s how to master social media early and sleigh the 2025 holiday season before it starts.
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Social Media Strategies for Coffee and Beverage Brands in 2025
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
Why Brand Sentiment Matters More Than Clicks in 2025
Sentiment is the metric shaping brand relevance, loyalty, and culture. Here's why it belongs at the core of your social strategy.
The 2024 Influencer Trends Report by Pepper
As the influencer marketing landscape evolves, it's tempting to cling to familiar tactics. Yet, as we approach 2024 it's imperative we evaluate...
Should B2B Brands Use Influencers? How to Build a Creator Strategy That Drives Real Business Value
Curious if influencer marketing works for B2B? Learn how creators help reduce risk, keep costs efficient, and drive real revenue across the buyer journey.
Why Nostalgia is the Secret Sauce for Social Success
Nostalgia drives clicks, shares, and trust. Discover why tapping into memories is today’s top-performing strategy for social success.
Top TikTok Trends for June 2025 and How Brands Can Use Them
Explore June 2025's top TikTok trends and learn how your brand can create scroll-stopping content using what you already have...
Social Media Strategies for K-Beauty and Luxury Skincare Brands in 2025
Luxury skincare goes social as K-beauty surges in the UK and US, driven by TikTok trends, influencer trust and viral ingredient drops.
Social Media Strategies for Coffee and Beverage Brands in 2025
Discover how coffee and drinks brands are reshaping social media in 2025, from functional brews to loyalty apps and bold content.
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Quality Inspiration with Trainline and Tripadvisor
We firmly believe in the human approach to marketing, and our recent collaboration with Trainline, Europe's foremost train and coach app...
Mastering Compliance with Pictet
In the world of finance, compliance is paramount. At Pepper, we have strategic routes ready to implement to ensure that influencer ...
Building Longevity for Xero Go
In the dynamic space of influencer marketing, innovation is key to driving results. Our goal was to boost customer acquisition for Xero Go within a B2B...
Award-Winning Creativity for Cineworld
In the realm of influencer marketing, our human approach often leads to groundbreaking creativity. Our challenge was to promote the intangible cinema ...
Authentic Storytelling with Stansted Express
At pepper, we believe in the power of authentic storytelling to drive exceptional results. In our latest collaboration, we joined forces with Stansted Express...
The Human Approach delivering synergy and authenticity
In order to amplify W channel's programme 'Emma Willis: Delivering Babies in Lockdown', we identified influencers who had given birth during lockdown to share their personal stories that mirrored the show's themes.
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